Twelve channels of national TV and dozens of state-level satellite TV stations are broadcasting advertisements of song Yan brand's delicious cooked food. On the Internet, all major video websites, as long as they click on their video programs, will broadcast this advertisement in circulation in the first 30 seconds.
Two pronged approach, the whole country, at least half of the people know song Yan brand strange taste cooked food.
On the Internet.
"It's crazy to advertise this strange delicacy. NIMA, almost every TV station is broadcasting their advertisements. Even when they go online, their eyes can't escape their poison."
"Isn't it? These days, it's not about products, it's about advertising. "
"It's OK for state TV to say, but 12 channels of national TV are broadcasting the advertisement of this delicious cooked food. I can tell that the background of the boss behind this cooked food is very deep."
"Haha, I'm afraid the advertising fee alone will not be less than one billion, and I don't know if I can recover the cost!"
"One billion, the upstairs is also too small to see the national TV. The advertising expenses of the 12 channels of the national TV are more than one billion. If we add more than 30 state-level satellite TV, we will have to go up at least two billion yuan. In addition, the advertising expenses of the big screen websites are predicted to be about three billion yuan!"
"I'm so crazy about the advertisement. I don't know the taste of these three delicacies. For the sake of their spending so much on advertisement, I decided to buy a bag of delicacies to support the taste."
"Beauty, please contact me. I can provide delicious cooked food for free."
"Go away, beauty is mine!"
…………
Various online forums and chat groups on the Internet are talking about strange delicacies. In a word, song Yan's brand of strange delicacies is on fire under such a lunatic advertisement.
A lot of people read the advertisement of strange delicacies and went to the supermarket or shopping mall nearby, but found that there was no such delicacies at all.
For a while, they felt very strange. Is this strange delicacies only advertised and not sold? At the same time, there are some expectations in my heart.
To this end, some people deliberately publish information on the Internet, asking where there is a strange taste of cooked food to sell, but the results are not sold anywhere.
Because of this, Qiwei cooked food ranks third in the hot list on the Weibo.
Top of the hot list is the news of a star's divorce.
At the top of the hot list is the news that a new movie of the emperor's superstar is coming out.
After such a round of publicity, song Yan found that his fame had risen by more than 600 million yuan. That is to say, in the Yellow Kingdom, more than 600 million people knew the existence of song Yan's unique delicacies.
Even if one out of a hundred people who have seen the ads buy, that's six million people.
Because the prices of the three delicacies are low, the profits are not high.
The price of Qiwei chicken feet is five yuan, the profit of a bag is about fifty cents, the price of Qiwei duck neck is six yuan, and the profit of eighty cents. However, the price of Qiwei dried tofu is only three yuan, but the profit is one yuan.
If six million people buy three, they will have a profit of two yuan and one gross, multiplied by six million, that is 12 million.
The profit in January is about 360 million.
However, the annual advertising fees signed with state TV and state satellite TV have all reached 1 billion yuan. Of course, the reason why only 1 billion yuan has been spent is that Zhao family has dredged up the relationship. Otherwise, even 3 billion yuan is hard to win these advertisements.
"What's the output of a day now?"
In the office, song Yan watched the young man standing in front of him respectfully, wearing a suit and a pair of gold glasses.
The other party is Zhao Xin, who used to work as vice president and general manager of a large comprehensive group company under Zhao family. The market value of that company is about 20 billion yuan, and its annual profit is 3 billion yuan.
It can be seen that Zhao Xin's ability to control such a large company is extraordinary.
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Now, he was transferred to a new cooked food company. Just after receiving the transfer order, he thought that someone was trying to clean him up on purpose. He felt very frustrated and even a little resentful. However, when he knew that the boss of the new company was song Yan, his mind changed quickly.
Because the new boss is the adoptive son of the Zhao family leader and is valued by the family leader.
We can see from this advertising event.
"Back to Song Dynasty, the total daily output of three kinds of cooked food is about 2 million bags. If necessary, the production capacity can be increased by 25%."
Wen Yan, song Yan frowned: "it's not enough. Go and find ten delicatessen factories for me, buy them as fast as you can, and strive for a daily output of 20 million bags!"
"Is it too risky to buy so many delis?" Zhao Xin hesitated and said: "and in terms of funds..."
Song Yanbai waved his hand: "you do what I said, and in terms of funds, today I will inject a billion dollars into the company's account, which you don't need to worry about!"
The name of the new company is song's group. Although the name is very vulgar, song Yan mainly wants to be associated with song Yan brand. Therefore, it doesn't matter if the name is vulgar, as long as the effect can be achieved.The registered capital of song group is 100 million.
However, Zhao Xin can't understand the registration field, which includes entertainment, snacks and medicine.
There are no more than eight poles in three fields.
Although Zhao Xin was still worried, he could not say anything when he saw song Yan's attitude was so resolute, so he had to promise.
Zhao Xin just walked out of the office and saw a beautiful woman dressed in ol professional clothes with a hot body coming to him.
"Hello, Secretary Guan."
Zhao Xin greets with a smile.
"Hello, Mr. Zhao." Guan cacao smiled at him and knocked on the door and walked into the office.
"Bang!"
When the door of the office is closed, Zhao Xin shakes his head secretly, turns around and leaves. Song Yan has given him a heavy task. I'm afraid that in the next half month, he will have no time to rest. But at this time, he can't help but think of a sentence in his mind: if there is something to do, there is nothing to do.
It seems that song Shao is not much different from those dandies.
For a while, he doubted again about the future of the company.
"Mr. Song, tea or coffee?"
In the office, Guan coco winked at Song Yan. Knowing that song Yan was going to start a company, Guan coco volunteered to serve as her secretary, while Liu Yingying served as the manager of the logistics department.
Her girls also want to work in the company, but they are not from the modern world, so song Yan asked people to prepare a lot of information, first let them study for a while, then work in the company.
"Give me a cup of tea!"
Song inkstone.
In a short time, Guan coco made a cup of Lingcha and sent it to song Yan. He came to his back and massaged him.
Drinking tea and enjoying the massage of the beautiful secretary, song Yan's thoughts drifted to the upheaval of the main world.
In just ten days, the concentration of the spirit of heaven and earth in the main world has increased more than five times. This speed is terrible. If according to meow, this change will last for three years, then the concentration of the spirit of heaven and earth in the main world may even surpass that of the immortal world.
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